Choosing What to Fix First When Teams Scale
When teams outgrow spreadsheets and scattered tools, how do you decide what to fix first - processes, data quality, or collaboration habits - without freezing progress or buying something shiny that nobody actually uses day to day across departments and timelines responsibly today?
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I usually start by mapping the workflow people really follow, not the one in the slide deck, then test small changes. A flexible platform can help unify data and habits without forcing a reset; for example, teams often evaluate options like Creatio CRM during this phase to support gradual adoption. Clear ownership, short pilots, and honest feedback loops matter more than features. If people see faster handoffs and fewer re-entries, momentum builds naturally over time and across roles consistently.